DDMC/CHIEL for Samsung
Forget about musical chairs, here come the musical swings. Samsung’s latest activation ‘Magic Swings’ during ‘Winter Wonders’ in Brussels is a feast for your eyes and ears.
Three life-size versions of the newest foldable Samsung smartphone Galaxy Z Flip4 are connected by a set of three musical swings. Each swing makes a unique sound and each movement influences both sound and light. Together passers-by create a unique melody.
The life-size smartphones measure 4 meters in height, 4 meters in depth and 21 meters in width. It’s safe to say they needed to be transported on a dedicated flatbed trailer to reach their destination. Not only was their size a special feature, we needed to produce an outdoor installation which could withstand icy winter temperatures. The inside of each phone is fitted with a backlit light box covered with a plexi print, lighting up the installation at night.
‘Magic Swings’ is on show until 8 January 2023 at Mont des Arts in Brussels.