Swinging through the festive season
DDMC/CHIEL for Samsung
Forget about musical chairs, here come the musical swings. Samsung’s latest activation ‘Magic Swings’ during ‘Winter Wonders’ in Brussels is a feast for your eyes and ears.
Unique melodies
Three life-size versions of the newest foldable Samsung smartphone Galaxy Z Flip4 are connected by a set of three musical swings. Each swing makes a unique sound and each movement influences both sound and light. Together passers-by create a unique melody.
![DSC01264](https://fisheye.eu/assets/cases/_lowerq/DSC01264.jpg)
![DSC00019 2](https://fisheye.eu/assets/cases/_croppycrop/DSC00019-2.jpg)
![DSC00213](https://fisheye.eu/assets/cases/_croppycrop/DSC00213.jpg)
![DSC00264](https://fisheye.eu/assets/cases/_croppycrop/DSC00264.jpg)
High-tech installation
The life-size smartphones measure 4 meters in height, 4 meters in depth and 21 meters in width. It’s safe to say they needed to be transported on a dedicated flatbed trailer to reach their destination. Not only was their size a special feature, we needed to produce an outdoor installation which could withstand icy winter temperatures. The inside of each phone is fitted with a backlit light box covered with a plexi print, lighting up the installation at night.
![DSC01867](https://fisheye.eu/assets/cases/_croppycrop/DSC01867.jpg)
![DSC00317](https://fisheye.eu/assets/cases/_croppycrop/DSC00317.jpg)
![DSC01821](https://fisheye.eu/assets/cases/_croppycrop/DSC01821.jpg)
![DSC00631](https://fisheye.eu/assets/cases/_croppycrop/DSC00631.jpg)
![DSC00741](https://fisheye.eu/assets/cases/_croppycrop/DSC00741.jpg)
![DSC01002 bewerkt](https://fisheye.eu/assets/cases/_croppycrop/DSC01002-bewerkt.jpg)
‘Magic Swings’ is on show until 8 January 2023 at Mont des Arts in Brussels.
![DSC01163](https://fisheye.eu/assets/cases/_lowerq/DSC01163.jpg)
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