Gutzandglory - Drainphalt Cloud
Gutzandglory
How Fisheye managed to make it rain..
![Drainphalt Header 1](https://fisheye.eu/assets/cases/_lowerq/5845/Drainphalt-Header-1.jpg)
briefing
The Cloud Project for Willemen Group
When Belgian construction company Willemen Group developed Drainphalt, a water-permeable asphalt that lets rain enter the groundwater, brand experience agency Gutzandglory was asked to launch it. To convince the press and prospects, they developed a challenging and successful PR stunt with the help of events agency Fast Forward Events.
The question both parties raised was this: "What would happen if we dropped a whole month of rain on a Drainphalt asphalt parking strip?"
The answer was provided by Fisheye: we built an artificial rain cloud containing an ingenious pump system with modified nozzles, that managed to adapt the waterflow to 1400 liter - the exact amount of 1 entire month of rainfall. And dropped it all at once.
![Drainphalt 1](https://fisheye.eu/assets/cases/_croppycrop/Drainphalt-1.jpg)
![Drainphalt 2](https://fisheye.eu/assets/cases/_croppycrop/Drainphalt-2.jpg)
![Drainphalt 3 crop](https://fisheye.eu/assets/cases/_croppycrop/6104/Drainphalt-3-crop.jpg)
Rainmakers
With this challenging briefing our design and production teams went to work. We drafted and created a steel base frame, added custom shaped and coated styrofoam and finished off with a matching layer of paint.
Our company name Fisheye, referring to the commonly known wide angle lens, is actually based upon the idea of having a broad spectrum of skills, which is exactly what was needed to realise this idea.
Can we help you create or design your next experience?
We're all ears!
Call: +32 9 227 24 52 Contact us