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Proximus - VR Activation Fiber

Proximus

Fisheye created a full-blown VR-experience to promote Proximus' new product Fiber, showcasing all possibilities of this high speed network.

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briefing

Immersive shopping experience

Proximus reached out to Fisheye in the search for an interactive installation showcasing what their new high speed fiber network is all about.

We created a virtual reality video which was installed in over 30 stores nationwide and used in numerous street activations and live events.

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Make your home a fiber home

The project baseline "make your home a fiber home" was the perfect foundation for our story. We drafted a scenario, planned the stereoscopic video production, added motion graphics, ambisonics and even one completely 3D-built environment.

Our team of software developers also built a custom video viewing app so users would get to see the video automatically when putting on the VR-goggles. On top of that we created an online platform allowing the Proximus project managers to closely track viewing statistics, including a user friendly manual for local shop managers to integrate into their workflow.

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"This experience is truly an added value for our shop & customers."
Proximus Store Manager Gent Kouter