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Raising the Bar

Tomorrowland / Absolut

At Tomorrowland 2026, Fisheye transformed a pre-engineered tent structure into the vibrant Absolut Vodka bar—a two-storey immersive brand experience celebrating creativity, interaction and bold design. Created in collaboration with artist Yinka Ilori, the project was brought to life in a very short time span, combining scenic production, technical integration and interactive storytelling.

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Decorative edge

Working from the existing steel structure, our team designed and produced the complete scenic environment. We fabricated the decorative façade, the custom cocktail bars and the DJ booth, transforming the framework into a colourful architectural landmark. Above the structure, stretched sails created an elegant roofline, while custom flags with integrated LED lighting ensured the venue remained a striking beacon throughout the festival.

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Immersive spectacle

The experience extended far beyond the bar itself. On the ground floor, visitors could spin a custom-built interactive wheel and play for prizes, adding a playful layer to the brand activation. Upstairs, an immersive installation invited guests to step inside Yinka Ilori's illustrations. Using motion tracking, festivalgoers' movements were translated into colourful animated shapes, allowing them to interact with the artwork through dance and movement. The installation transformed visitors into part of the visual experience, creating a memorable and highly shareable moment.

From rapid production to flawless on-site execution, the project demonstrates Fisheye's ability to combine engineering, fabrication and technical creativity into immersive brand experiences. In just one week, an existing structure was transformed into one of Tomorrowland's most engaging hospitality destinations.

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Can we help you create or design your next experience?

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