Out of the blue design
Brady
A company’s appeal starts the moment you walk into their building. With that in mind, we designed a new reception for Brady Corporation mixing both design and technology. Brady Corporation is a global leader in safety, identification and compliance solutions and their Belgian headquarters are based in Zele.
From idea to execution
Our designers worked together with Brady on several design schemes to finally come to a layout which includes bespoke furniture, LED and TV walls and a unique art feature. Once the design phase was complete, our engineers turned the renders into actionable drawings for our workshop team and technical team.
The custom furniture was handmade by our skilled carpenters and features a reception desk fit for two people with integrated LED lighting and a welcome desk for visitors with a 65 inch touch screen and LED lighting. Staying true to the Brady guidelines, the furniture stands out in the blue brand colour. The art feature is a 4 metre piece made out of curved coated wooden panels, forming an eye-catcher in the room.
Visitor experience
As technology plays a pivotal role in Brady, we integrated two LED banners in the space and a mosaic wall consisting of 10 TV screens. Both are able to play curated content to not only guide visitors but also immerse them in the Brady world as soon as they walk in. The monitors can display one composed image or a separate image each.
Fitting into a 500mm column, the LED banner required intricate skills from our technical team to correctly fit and install all of the stacked LED tiles. The monitors in the mosaic wall have tailored frames in a puzzle-like layout on the wall opposite the entry.
It's safe to say that everything we designed and produced needed to be executed to perfection in detail and durability. A challenge we gladly accepted.
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