With the UCI Road World Championships returning to Belgium in 2021, the time had come for KOERS to realize a plan that had been aging for a few years now. As a beautiful and historical testimony to national and international cycling history, the museum management had been thinking about a mobile museum for a while.

After an eye opening pitch round Fisheye was selected to design and produce this rolling museum which would serve as an eyecatcher at several national cycling events. Come discover old cycling jerseys, bicycles, videos and much more at an event near you.

Both our Team Design and our Workshop Wizards got their creative juices flowing for this project. After thorough investigation and communication with the KOERS team we started designing and disassembling the interior of this old public bus. Materials were handpicked, and construction of all interior parts started in our CNC workshop. Assembly included not only wooden stands with detailed finishing touches but also custom plexiglass displays.

On top of that we provided a technical quality control of the bus and its electronics, including multiple video and audio setups. We assured a clear pathway and added a foldable ramp for less mobile visitors. The outside of the bus was meticulously wrapped in the world championship colours to attract as much attention as possible. A true eyecatcher, both in- and outside.