Head in the clouds
ZooT for Worldline
Pushing boundaries is part of the Fisheye DNA, whether it’s in production or digital designs. ZooT, a booth architecture agency, designed the Worldline booth at the SIBOS fair in Amsterdam and created an eyecatcher above the booth.
A viewer’s perspective
We approached the assignment from a viewer’s experience – how can we create impact through a combination of both design and content? Easy: we mixed shape, presentation, light and content to illuminate the booth.
Unique digital signage
Round LCD screens connected by 360° LED tubes created the illusion of floating clouds above the booth. To top it off, our digital team created custom content related to the booth’s theme ‘Time to Reconnect’.
The round displays were integrated with a complex synchronized setup of data led strips. The screens are mounted in a custom frame to house power supply, a synchronized HD video player and led drivers.
sean de sweemer technical engineer
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