Can you keep up with the speed of fiber?
OVAL
That’s a question only players will know the answer to. OVAL approached us with an innovative activation idea for their client Proximus: let’s make a high-tech vending machine with an integrated game to show the speed and stability of the Proximus fiber network. By playing the game, registrants can win a range of prizes.
High-tech meets Willy Wonka
This was a project where all of our disciplines were involved: starting off with the digital team who designed not only the look and feel of the machine, but also the complete graphic design and UX/UI of the game including a custom code developed by our software engineer.
All in sync
Our engineers had to take into account various complexities when drawing the machine, making sure it was lightweight enough to be handled but yet robust at the same time. The outside aluminium cladding has custom LED tubes on the sides to create the illusion of balls running through the machine. When the machine is idle, a pulsing effect runs through the tubes that intensifies when someone plays the game and ultimately climaxes when they win their prize. What’s more, activity on the touch screen is synchronized with light animation in the LED tubes and the ball dispenser inside the machine.
As the machine will be travelling across the country, we can offer remote support through Proximus’s 5G network in case there are issues during setup.
Pictures by OVAL
Can we help you create or design your next experience?
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