In addition to their existing range, Atlas Copco has a new machine, which they would like to present at fairs and at their office. They wanted their potential costumers to get to know the new features in an original way, and have them to puzzle with the improved aspects, as well as let them have a comparison with other machines and components, both within Atlas Copco and other brands.
A rather complex and not very sexy topic. The question they asked Fisheye was: how can we make this an attractive part of our fair? The result: an actual puzzle, for grown ups.
Visitors can put together their own machine, using puzzle blocks that contain RFID information. They have different options per part, which all result into a different outcome. That outcome, is life measured and the information is shown on the screen.
They get an instant print of the result, so they can compare with other machines on the fair.
Like most people in the world, Fisheye is vaguely familiar with the concept of ‘relativity’. We could have told you that Einstein once developed a theory about it, and that his theory is something to do with the speed of light. We couldn’t have said much more than this, and we certainly couldn’t have visualised the theory ourselves.
But then the University of Gent came up with a concept of a VR film about the Theory of Relativity. For them as well as us, it was a leap in the dark (and apparently you can take that literally). With our 360° camera in tow, we boarded a boat on the Leie in our beloved home town, and let the boffins bend the fabric of space-time with their interstellar explanation.
The result is utterly spellbinding. Einstein’s sister Maja, takes the viewer on a miraculous journey on the Leie, at the speed of light. It’s a must see for everyone.
That’s what must have crossed our minds when we decided on the size of the studio.
600 sq.m. of blackbox, a make-up room, a meeting room, a kitchen, a bedroom and parking space for trucks and 40 cars: its’s all included in the studio rent.
Do you need a specific setting ? Just ask our workshop boys, two doors away. Do you want to bring the product to its final stage ? Our post production team is at your disposal. Do you want any assistance on the set or none at all ? You just ask and we’ll comply.
Using our studio for an event can be arranged, from an empty space all the way to a fully elaborated concept. Our team is ready to give a helping hand.
We are looking forward to making your dreams come true. Check our new website and get in touch !
Europe’s top celebration of excellence in entertainment marketing and design. The PromaxBDA Europe Awards honour the outstanding campaigns, spots, and social media innovations from the past year that delivered audiences, turned viewers into fans, and built brands that connect with the public across the entire European continent. The NOS/NTR set is nominated in the categorie Set Design
VR is a perfect medium to experience the world from the perspective of other people. That’s why the Vlaamse Stichting Verkeerskunde (the Flemish Foundation for Traffic Knowledge) chose to work with us on a campaign to raise awareness of the dreaded blind spot of trucks. With our special compact 360° camera the user looks through the eyes of both a truck driver and a cyclist in a problem situation at a crossroads. Cyclists get a very good view of everything that a truck driver does and does not see. With the help of VR drones and animation we also present the scene from a bird’s eye perspective. This campaign will go on tour throughout Flanders, where it will make a valuable contribution to cyclists’ road safety.
We're Fisheye, an independent company specialized in the production of things that are not on google. Or at least hard to find.
The concepts and ideas are realized in our own laboratory, where each step of the production is done under the same roof. That means we can ensure the quality of our final products, but also work on a cost efficient way.
What can we do for you?
We design and build TV sets, mock-ups, booths and shops.
We make content for commercials, 3D animations, motion graphics and corporate films.
Also for event support and brand activation we can be a strategic partner and work closely with you.