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Propulse - Gigantic Smiley - Bike For Brussels

Propulse / Bike For Brussels

Cycling makes you happy! As part of this campaign by Bike For Brussels Fisheye created a gigantic smiley to encourage people to start (or carry on) cycling to give the happiness levels of everyone in Brussels a boost, in collaboration with VO Citizen and Propulse Productions.

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concept

"Cycling away the blues"

The coronavirus pandemic has really dealt Belgian morale a blow. According to a recent study by the University of Ghent, happiness levels among the Belgian population have dipped from 67.3% before the crisis to 62.1% today. And as many as 30% of Belgians even describe themselves as unhappy.

That said, other studies have shown that cycling promotes the release of hormones, including the so-called euphoria hormone endorphin. Cycling also clears your mind and frees your spirit.

That’s why – now more than ever– we want to encourage people to start (or carry on) cycling so that we can give the happiness levels of everyone in Brussels a boost!

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production

Styrofoam shaping & coating

Fisheye's design team prepared all technical drawings so all styrofoam parts could be cut out using our 5-axis CNC machine. The entire smiley was assembled and finished off with a bright yellow coating.

The technical part of this installation included a sensor, lighting up more of the smile each time a cyclist passes by. We're keen on combining our technical knowhow with craftsmanship, and seeing results like these just make us, well, smile.

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"I noticed the smiley from a big distance and I'm happy to see Brussels is motivating people to get on their bikes!"
Bruno - cyclist / passerby

Bike for Brussels campaign website: https://bike.brussels/en/bikin...