Calzedonia did take over Paris with CALZEDOMANIA
On September 26th, Calzedonia did take over Paris with CALZEDOMANIA - A Legs Celebration. It was a night to remember. It was a completely immersive brand experience in honor of its signature item: tights. Since the 1940s, when the legs of models, actors, and dancers shimmered in the sleekest of accessories, the legging has been a representation of Parisian fashion. The newly announced event will take place at the magnificent Palais Brongniart.
Calzedonia, a French retailer with over 215 locations, choose the Ville Lumière to honor its illustrious history of beauty in the legwear industry. The regal neoclassicism of the Palais Brongniart, formerly the home of the Paris Stock Exchange, was brought to life by CALZEDOMANIA - A Legs Celebration by utilizing the expertise of Villa Eugénie: Etienne Russo's creative agency, renowned for its originality, which has worked with shows and events all over the world for more than thirty years. Guests, a plethora of international influencers, and celebrities were taken on an amazing journey to explore the brand and its unique design in the strange setting of "Calzedomania."
a real rollercoaster
Fisheye was honoured to be a part of this production. For our team, the complexity of the assignment was precisely the challenge that ignited our enthusiasm. A challenging design, complex materials, historic location and short deadline made this assignment a real rollercoaster.