Anatomy of red for Louboutin
Bureau Betak - More to Show
For the Christian Louboutin Men’s Exhibition, we collaborated with Bureau Betak and More to Show, under the creative direction of Jaden Smith, to deliver a bold and immersive spatial statement.
A sculpted head
At the heart of the exhibition stood a monumental, exploded red head, acting as both architecture and display. Designed as an immersive installation, the sculptural form reveals the men’s shoe collection from within, transforming product presentation into a visceral experience.
The structure was assembled from precision 3D prints, lined with polyester and finished to contrast a smooth exterior with a deliberately raw, textured interior. This interplay of surfaces was meticulously executed by our expert workshop team and painters, emphasizing depth, materiality, and craftsmanship. Custom aluminium racks were seamlessly integrated into the sculpture, creating refined display elements that complement the bold visual language of the piece.
The result is a powerful fusion of sculpture, scenography, and product display.
Photo’s: Courtesy of Bureau Betak, Photos by Nicolas du Pasquier
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