That Time We Broke A Window - Mutant & Knack
Belgian newsmagazines Knack & Le Vif teamed up with creative agency Mutant to create a new campaign called "Dare to doubt".
"It's a tribute to realising nobody has all of the answers or all of the cold, hard facts", says creative partner Odin Saillé from Mutant.
Apart from print, banners and a radio commercial a TV and online video commercial was also directed and produced. In this video a window of a local restaurant needed to get smashed. Not for real of course, so prop agency Tanker was contacted who called upon Fisheye to do what we do best: creating whatever comes to your mind.
Our team of workshop wizards put together the perfect mix of highly breakable wood and artificial glass, and had some fun while doing so.
Eventually, this resulted in a remarkable video directed by Ramy Moharam Fouad, mostly known from his work for musician Tamino.
It's always a pleasure to be part of creative campaigns like these, so if you have a problem, and no one else can help, maybe you can hire the Fisheye team!