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Media&Marketing Campaign of the Week: FamousGrey & Fisheye Blindspot for Volvo

01 February 2021

This week a project Fisheye participated in was featured as Campaign of the Week on the renowned Media&Marketing website. A nice collaboration with FamousGrey & ClearChannel to make the city a safer place thanks to a digital blind spot detector by Volvo.

Blind Spot 1500
"This idea allows us to make every driver a safer driver."
Lolita Swanet - Volvo Marketing Manager

For this project Fisheye was commissioned for the production of the radar system, software development ánd 3D design. A great collaboration with Volvo Group, FamousGrey, Kinetic and Mindshare Belgium got our team working on an in-house test setup detecting cyclists with a custom controlled radar system eventually installed on a ClearChannel digital advertising display. Simultaneously our content team designed visuals to digitally replicate cyclists and warn drivers of their presence in the blind spot.


Client: Volvo Car Belux
Client: Balder D’hondt, Lolita Swanet

Agency: FamousGrey
Creative Director: Peter Ampe
Creative team: Vanessa Hendrickx, Antoine Wellens
Account Director: Olivia Naudts
Account Manager: Matthias Roose
Account Executive: Klaartje Vanmulders

Experience Director: Maarten Breda
Digital designer: Sacha Lempereur
Digital Strategist: Wies Dickens
Webmaster: Stijn Swinnen

RTV Producer: Marlies Neudt
Production company: Landvogel
Director: Kurt De Leijer
DOP: Piet Deyaert
Executive producer: Yannick Verdonck
Producer: Maud Van Parys

Post-production: FamousGrey Productions
Editor: Sven Vanhee
Sound Engineer: Eli Sundermann

Production: Fisheye, 3D design & software development, radar hardware
Project Manager: Pieter Troch
3D Artist: Kobe Roels
Development: Roel Kint

Media agency: Mindshare, Clear Channel
Media contact: Charlotte Massa, Julie Andrade, Charlotte Snijckers, Soufiane Ar Razouki

Clear Channel