A picture is worth a thousand words. Even if this is an ancient cliché, it still holds true. You can be sure that one good picture equals a strong (communication) weapon, and this is especially true when used in your internal or external communication.
Think for example of the keynote presentation that is projected on a large screen or a handout brochure with all your new products listed.
At Fisheye, we like to make use of the most traditional way to represent something: the camera.