In addition to their existing range, Atlas Copco has a new machine, which they would like to present at fairs and at their office. They wanted their potential costumers to get to know the new features in an original way, and have them to puzzle with the improved aspects, as well as let them have a comparison with other machines and components, both within Atlas Copco and other brands.
A rather complex and not very sexy topic. The question they asked Fisheye was: how can we make this an attractive part of our fair? The result: an actual puzzle, for grown ups.
Visitors can put together their own machine, using puzzle blocks that contain RFID information. They have different options per part, which all result into a different outcome. That outcome, is life measured and the information is shown on the screen.
They get an instant print of the result, so they can compare with other machines on the fair.