The Macintosh Steve Jobs never saw

We are talking fall 2002. I’m on my way to Paris with my buddy Tomas to attend a keynote. Steve Jobs is presenting two new programs: ISync & Ical…

This seems way back. In the meantime ICal defines how my day looks like. There are only Apple computers in our company and am I still watching Star Wars with my son.

When I was helping Tomas moving house last month, he was planning to dump his nerdie MACINTOSH SE 1989 collections. I rescued six of them from destruction.

For our stand at the ISE exhibition in Amsterdam, we needed a number of kiosks to display our projects. The MAC SE’s looked ideal, since after all the fair is called Integrated Systems Europe . Instead of always throwing out old electronics, I had a chance to reuse them. The SE screens are roughly the size of a mini ipad.In our workshop, we dismantled the entire inside.  A new electric connection was installed, yes, the original on/off button also provides the Ipads energy. The ordered 7 inch ipads arrived but do not entirely connect with the existing casing. We quickly solved the problem through custom assembly frames from our 3D printer. That’s how we built a Macintosh which Steve Jobs never saw. A MAC SE with retina display.

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The world is changing

‘Digital’ has broken down the traditional borders between different disciplines. ‘Social’ has caused a shift in roles in communication. And ‘technology’ has become a commodity.

The world is changing, and so is your customer.

Or should we say audience, ’cause everybody can become a broadcaster nowadays. Customers are confronted with too many messages and too many channels. To anticipate to the ‘marketing fatigue’ you need a good cross-channel approach. An approach where interactive marketing scenarios lead to personal interactions.

The world is changing, and we love it! Why?

Because more and more we get the chance to work on an true integrated way. And more and more we can find solutions for your need, where both digital, technology and content come together.

The story of Honeybot.

You work as innovation manager for your company, you dress yourself in ‘wearables’, you are brand activation specialist? Then you must be going to ISE this week! So are we.


At ISE we proudly present the ‘Honeybot’, an installation of 35 hexagon shaped kinetic screens. Why hexagons? Because this 6-sided form is the symbol for the 6 domains of the in-house expertise: Concept, Design, Technology, Factory, Content and Experience. To make the installation more Fisheye-ish we’ve added some extras to the concept: interactive led lights, motion design and projection mapping on rotating radars.

The Story of the Honeybot.

Last year we had a big summer bbq-party, for all our local friends and loyal clients. We were celebrating 10 years of Fisheye, 10 years of building custom solutions for cross-media enquiries. It was a moment to party, but also a moment to make new resolutions. The first resolution was simple. To take more time to research and elaborate on ideas, just for the fun of it. To be creative, just for ourselves.

Honeybot is a 3D info-graphic of our company. A visual way to show the different levels of our skills and expertise. Have a look at the Fisheye Facebook to see more photo’s of the making of.

Come and say hi at booth 9-b110.

Our booth at ISE.


A drone goes to a bar.

Yesterday we were invited to talk about drones at the Belgian Television show Café Corsari. Coptermotion, one of the companies in the Fisheye ecosystem is specialized in – read passionate about – aerial systems for professional use. We are continuously investigating in order to bring our skills to the level of perfection, to add more items to the – humungous – list off possibility’s that the use of drones entails.

So we loaded two drones to the studio – which is set-up in a bar in Antwerp. While the first drone was standing next to the presenter, the other one made a precision flight and landed softly on the table next to the other one.

Coptermotion at Cafe Corsari

Coptermotion at Cafe Corsari

Here is the footage of the drone during this broadcast. Take notice on the concentration of Michiel, our pilot, who was a little bit nervous for this. Not the flight, but the landing was quiet challenging.

Wim Forceville

Coptermotion at Cafe Corsari

Coptermotion at Cafe Corsari