The blind spot: a virtual approach

VR is a perfect medium to experience the world from the perspective of other people. That’s why the Vlaamse Stichting Verkeerskunde (the Flemish Foundation for Traffic Knowledge) chose to work with us on a campaign to raise awareness of the dreaded blind spot of trucks. With our special compact 360° camera the user looks through the eyes of both a truck driver and a cyclist in a problem situation at a crossroads. Cyclists get a very good view of everything that a truck driver does and does not see. With the help of VR drones and animation we also present the scene from a bird’s eye perspective. This campaign will go on tour throughout Flanders, where it will make a valuable contribution to cyclists’ road safety.